Ray De La Garza who has been in the music business for over 30 years, began his career at KIIS FM in 1983 and was Paula Abdul’s first road manager. He co-owned a dance label Envious Records, worked at ABC Radio Networks, Premiere Radio Networks/Clear Channel and RadioVisa in positions as VP Programming, Sr VP Programming, General Manager and Chief Operating officer. Most recently De La Garza spent the past 5 years as a VP at The Walt Disney Company.

After leaving Disney he joined RedOnes, 2101 Records as head of the label where he oversaw day to day operations, Promotions, Marketing, Publicity, Sales, Branding and A&R as well as the label partnerships with Universal Music Group, Interscope, Warner Bros, Atlantic and Cash Money. Currently he is the President of Roc Cartel and artist development and management company.